- Use methods grounded in theory or extensive simulation
- Understand uncertainty
- Design experiments to maximize information
- Understand the measurements you are analyzing and don't hesitate to question how the underlying information was captured
- Be more interested in questions than in null hypotheses, and be more interested in estimation than in answering narrow questions
- Use all information in data during analysis
- Use discovery and estimation procedures not likely to claim that noise is signal
- Strive for optimal quantification of evidence about effects
- Give decision makers the inputs (other than the utility function) that optimize decisions
- Present information in ways that are intuitive, maximize information content, and are correctly perceived
- Give the client what she needs, not what she wants
- Teach the client to want what she needs
... the statistician must be instinctively and primarily a logician and a scientist in the broader sense, and only secondarily a user of the specialized statistical techniques.
In considering the refinements and modifications of the scientific method which particularly apply to the work of the statistician, the first point to be emphasized is that the statistician is always dealing with probabilities and degrees of uncertainty. He is, in effect, a Sherlock Holmes of figures, who must work mainly, or wholly, from circumstantial evidence.